Consumer Research Uncovers Travelers' Online Search and Booking Behaviors
Do you want to know how travelers are finding your hotel? We've recently collected research revealing travelers' similar behaviors during the search and booking processes. This study uncovers the relevant and important factors affecting the booking decision during the first step of the traveler journey.
Among the findings:
• 91% of travelers use search engines during their search process, primarily Google
• A hotel's review score is the second most important search variable when booking
• 88% of travelers prefer hotels with review scores of 3+ stars, and 32% with +4 stars