Study



The Correlation Between Post-Stay Surveys and Increased Recommendation Rates


Hotels that had incorporated post-stay surveys into their guest experience were likely to see a 2.5% lift in their average survey scores. This has a direct positive impact on the overall score and online reputation, since TrustYou’s surveys have become the most important review source for users of the TrustYou platform. Furthermore, hotels saw an impressive 4% increase in a guest’s likeliness to recommend the hotel over a period of 12-18 months. Likeliness to recommend is a critical component to Net Promoter Scores, a common way that hotels and brands view measure loyalty.