Case Study

ASKA Hotels

Impressive Improvements of Overall Score and Scores for Categories

The ASKA Hotel Group is located in Antalya, Turkey, currently operating 3 all-inclusive, luxury hotels. ASKA Hotels started using the TrustYou guest feedback platform in 2014 and benefits from deep guest insights, improved scores and detailed competitor analysis.

Key improvements:

  • The Overall Score increased by 9% from 85 (2013) to 92 (2015) in only 2 years.
  • Response Rate increased from 30% (2014) to 89% (June 2016).
  • In 2015, 96% of all guest reviews were positive .
  • Due to continuous improvements based on guest feedback, sentiment scores increased across all categoriesin 2015 compared to 2014.