TrustYou, working in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU Preston Robert Tisch Center for Hospitality and Tourism, developed a study to understand exactly how hotel reviews impact a website's user experience and to understand which presentation of review content (full text, aggregated visualization, or a combination of both) is easiest for travelers to consume and understand.
Key Findings From The Report
Summarized review content is easier to consume than full text reviews
Summarized review content gives travelers the most useful overview of a hotel compared to full text reviews
Summarized review content is more mobile friendly compared to full text reviews
Travelers prefer a combination of the two to feel most confident in making a booking decision