Download: Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings
TrustYou, working in conjunction with Donna Quadri-Felitti, Academic Chair and Clinical Associate Professor at NYU Preston Robert Tisch Center for Hospitality and Tourism, developed a study to understand exactly how hotel reviews impact a website's user experience and to understand which presentation of review content (full text, aggregated visualization, or a combination of both) is easiest for travelers to consume and understand.
Key Findings From The Report
- Summarized review content is easier to consume than full text reviews
- Summarized review content gives travelers the most useful overview of a hotel compared to full text reviews
- Summarized review content is more mobile friendly compared to full text reviews
- Travelers prefer a combination of the two to feel most confident in making a booking decision