Download: Consumer Research Identifies Which Attributes are Most Important to Travelers When Booking a Hotel
TrustYou, working in conjunction with Donna Quadri-Felitti, incoming Director of the School of Hospitality Management at Pennsylvania State University, developed a study to which hotel attributes have the biggest impact on travelers’ booking decisions. The study used heat-mapping technology to understand which attributes prompted hotel bookings in eight different travel contexts (business travel, family vacation, etc.).
Valuable Findings Include:
- The 9 most important hotel attributes broken out for leisure travelers and business travelers (i.e., service, amenities, food, etc.)
- Details on traveler desires across 6 different leisure experiences and two different business travel scenarios.
- What family travelers and couples want most when choosing a hotel